When smartphones changed our lives in 2007 companies have found it laborious to keep the same amount of buzz after every release. Take Apple “fandoms” for instance who always want to see another big feature that keeps the crowd interested. Apple has done this on several occasions. First it was Siri and next it was the fingerprint sensor on the home button that offered an easier and more technologically advanced way of accessing the operating system and unlocking the phone. Now it seems we have come to a halt again and executives are scared about what that could mean. About all we hear about is improvements in the camera megapixels or hardware improvements but is that the right place for focusing your attention? According to this new survey that is out it is not and I’ll show you why.

It is one of the most interesting surveys I’ve looked at in a good minute. When you are anything like me and constantly learn about the new technologies and that gives viewers something to read it can seem as though that is the driving force behind keeping these companies going. However, the newer technology such as camera resolution is second last on the list! It ranked ninth across the board or all three operating systems including Apple iOS, Android and Windows.

With this information, we could well see companies like the Cupertino gang, the Redmond group and the Mountain View guys all focus their attention away from where it is now. The only new things we see for Android-based flagships like the HTC One M8 and the Galaxy S5 is camera improvements. The S5 has 16 megapixels and while the M8 came in low they did focus their attention on lots of different camera features. Other than that the only substantial variation has been the Snapdragon 801 system chip — the driving force of the hardware. According to the average human being out there this attention is not warranted and they’d rather be able to keep a smartphone alive longer than do anything else.

It is fair to say that battery power never lasts as long as advertised. If you look at the device specs they all say heaps of talk time anywhere up to 20 hours. In the real world after owning a handset for a matter of months it is hard to talk for a few hour without a dying battery. But is that because we do not know how to look after them? Many humanities do not do excellent work with optimizing battery life. Far too many people are using up all the devices memory and have applications installed that are not only draining the current life but also killing the overall value of the battery pack in the process. Is this the consumers fault for not looking after them better or does it fall back on the manufacturer for not giving better instructions or simply not creating a good enough battery? You be the judge.